Bloom Properties to launch Soho Square project on Saadiyat Island

Soho Square, a new mixed-use real estate project will be built on one of the central islands of the UAE capital Abu Dhabi.

A new set of residential, commercial and retail units is about to encompass a part of Saadiyat Island at Soho Square in the UAE capital Abu Dhabi, where the acute shortage of quality, affordable housing is felt.

Bloom Properties, a subsidiary of Bloom Holding, is going build a new facility on Saadiyat Island, adjacent to New York University Abu Dhabi campus. The project includes 302 residential high-end units ranging from studio apartments to three-bedroom apartments, penthouses and townhouses. All of these units will be put on sale soon, the developer said.

Soho Square will be the second mixed-use complex, developed by Bloom Properties on Saadiyat Island. At the previous Cityscape Abu Dhabi real estate exhibition, the developer submitted his first project in this area of Abu Dhabi — Park View development consisting of the two towers with residential and hospitality units.

Sameh Muhtadi, CEO of Bloom Holding, said: "Following the massively successful launch of Park View at Cityscape Abu Dhabi 2015, Bloom Properties has received strong interest from investors keen to own a piece of this lucrative investment.

"As Park View was fully sold out within days of its launch, Bloom Properties has decided to offer our valued investors with another world-class mixed-used development that ensures the same location benefits and high potential returns on investment."

According to the developer’s plan, Soho Square would become a dominant of a modern and dynamic residential area, where inhabitants could enjoy not only shopping, but also other infrastructure conveniences, including restaurants, a swimming pool and a fitness center.

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