European developer launches UAE sales unit

The Milan-based Preatoni has recently invested in Dubai Star Tower which is taking shape and is slated to announce other major projects in the short term.
Preatoni, the European property developer which recently opened Preatoni Real Estate in Dubai, has said it has launched a dedicated sales division to handle the UAE realty market.
According to Arabian Business, the Milan-based company, which has built tourism and residential complexes, hotels and leisure centres worth 2.5 billion euros in the MENA region, has adopted a non-exclusivity policy with UAE sales brokers. Preatoni has regional headquarters in Italy, Estonia, Lithuania, Latvia, Russia, Egypt and Dubai.
The company said it aims to expand its portfolio of residential and commercial complexes through this dedicated arm, which will help to generate further demand for Preatoni’s current and future projects.
“We are fully geared to unlock the potential of the UAE real estate market in residential, office, retail and hospitality sectors. Our newly established dedicated sales division will work in coordination with other units to drive sales and generate further demand in our projects,” said Edoardo Preatoni, CEO of Preatoni Real Estate.
“We decided not to appoint any exclusive sales agents for any of our UAE projects with the goal of replicating our success stories in Europe, Baltic and the Middle East. So far, this model is paying off in the UAE market as we work with all brokers and agents to maintain open channels with key players in the market.”

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