Developers are now concentrating on the freehold status of projects to attract more buyers. Jersey Properties claims that for the very first time, a freehold status will be granted to Mirdif Tulip apartments. The one bedroom apartments will be priced around AED 1.1 million. The three bedroom apartments will be priced between AED 1.8 million to AED 2.2 million.
With numerous projects taking off in Dubai, developers are looking for any locational or marketing unique selling point (USP). And one such USP is building residential complexes in areas that have been restricted to non-freehold status. Furthermore, there is an issue of space in the existing freehold communities and developers are now offering a high-end living experience to its buyers.
Currently, Mirdif is an up scale area, where the residential communities have grown considerably. Also, the presence of the popular Mirdif city center has led many mall developers to consider projects here.