The project will have a central location in Dubai and will leverage green building techniques and have extensive sustainability features
According to Jamal Bin Huwaireb, managing director of MBRF, "MBRF has been actively involved in promoting various cultural initiatives in the city and elevating the status of Dubai as a centre of arts, thus attracting creative minds from around the world. As Dubai prepares to host the World Expo 2020, we believe that it is important to create vibrant destinations that add to the city's overall infrastructure."
"The joint venture project with Nshama is aimed at establishing lifestyle destinations of the future with a focus on sustainability and culture."
"The neighbourhood will also serve as smart, networked, and interconnected community, which will leverage highly energy and water efficient technologies. Nshama will design and develop the joint venture project that will serve as homes, business centres and cultural destinations."