New villa project Serena to lure home buyers to Dubai

New affordable housing project launched by Dubai Properties Group in Dubailand.

Dubai’s affordable property sector will soon be supplied with a new large-scale affordable housing project named ‘Serena’, which Dubai property developer Dubai Properties Group (DGP) intends to implement in the Dubailand area.

DGP, a subsidiary of Dubai Holding, plans to develop about 8.2 million square feet of land in Dubailand constructing mostly townhouses and villas, but also a compact cluster of low-rise buildings to accommodate shopping and entertainment facilities. Serena residential community construction will be divided into five phases, has found out. The first phase is scheduled for completion by the end of 2018.

During the first phase two and three bedroom townhouses together with three-bedroom villas will be constructed. According to the estimate made by experts, the advantages of the new residential community will include close proximity to Downtown Dubai, main Dubai’s business and social hub, a direct access to the Emirates Road, and a deliberate construction scheme putting 4-6 houses per quarter.

Spanish styled townhouses and villas in Serena community will be surrounded by lush green vegetation, while residents will have an opportunity to enjoy all the pleasures of a developed urban settlement: there will be swimming pools on the territory, as well as a gym, a health clinic, play areas for children, and about 100,000 square feet of shops and supermarkets.

“We believe that everybody should have access to good quality affordable housing that meets their needs and we are delighted to be embarking on 2016 with the launch of Serena as one of the most sought after destinations in the country,” DPG group CEO Abdullatif AlMulla said, in a press statement.

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