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Damac to rethink the word’s ‘selfie’ meaning in its new Dubailand project

07.10.2016
Damac to rethink the word’s ‘selfie’ meaning in its new Dubailand project
The word ‘selfie’ can now be used not only for self-portrait, but also regarded to the modern house for a young family in Dubai.

Damac will present its new project of Akoya Selfie family villas to the younger generation of property buyers called the millennials world-wide.

The term ‘selfie’, which, in fact, represents the younger generation’s sustainability, their financial and other sorts of self-dependence in a wider sense, started being commonly used in 2013 and became the most popular word of the year. Initially, the term meant only a self-portrait taken with a smartphone camera, but it seems the word is now expanding its meaning.

Dubai’s major developer Damac has decided to make ‘selfie’ its own brand for its new residential community at the Dubailand area. Three-bedroom villas in Akoya Selfie will be put up for sale at an average price of AED 1.2 million. In addition, millennials, which are the target group of the property buyers at Akoya Selfie, will be also offered a ready-for-construction building plots, so that they could build a house of their dreams according to their own projects.

“Unlike most cities around the world, the millennial population in Dubai is quite significant and therefore there is a need to offer real estate products that suit their tastes and savvy lifestyle,” said Ziad Al Chaar, Managing Director at Damac.

According to official last year statistics data, the average age of Dubai residents is between 30 and 34 years. This is about 48 percent of population and a 1.2 million of people.

“Dubai’s ability to offer a tax-free, luxurious lifestyle is one of the main reasons Dubai was highly-regarded as a place to call home among western expats, and the relatively high salaries and disposable income makes purchasing a first home within reach for this age group,” Al Chaar added.

New villas and villa plots located in the green surroundings of the golf courses at the ​​Dubailand area will go on sale from October 8.

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