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Indian celebs all the rage for realty marketing

06.08.2014
Marketing real estate has taken a spin in Dubai with developers banking on famous actors and sports stars to attract additional investment for their projects. Property developers are turning to sports legends and Bollywood celebrities to attract investment in their projects.
Former cricketer Sunil Gavaskar and movie star Shah Rukh Khan are the latest to sign up as “ambassadors” for housing developments in Dubai.
“Shah Rukh understands the business, he understands marketing and he was convinced by the project,” said Parvez Khan, chairman of Pacific Ventures, one of the developers. The Indian superstar is on billboards across the city, advertising projects such as an AED2.3 billion plan for 2,000 apartments and villas in Dubai Investment Park.  
in SRK, they know he will not just give his name to a project without checking,” Mr Khan said.
Apartments in the development start at AED450,000 while townhouses begin from AEDh1.6m. The first 42 villas are expected to be handed over by October and another 200 town houses are scheduled for delivery in 18 months.
Meanwhile,  Gavaskar, India’s legendary former opening batsman, is the face of the Dh500m “Dreamz by Danube” development of 175 townhouses in Al Furjan.

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