A new real estate portal has been launched in the UAE which will focus on highlighting luxury properties in the country, Gulf Business reported.
Luxury SQft (www.luxsqft.com) will feature a limited number of units from the UAE’s more affluent areas, in a bid to “maximise efficiency for agents and consumers, by excluding unsuitable options and reducing conflict listings,” it said in a statement.
The portal will also have 100 real estate agents promoting their properties and will include features such as virtual 3D tours and an option for customers to send a free SMS to their brokers featuring a specific property link.
Simon Rowland, sales director at Luxury SQft said: “Finding the right property in competitive international markets, such as the UAE, can be a difficult task and while these hotspots have the largest concentration of high-end customers, they are still being serviced with a mass market approach.”
Following its launch in the UAE, Luxury SQft also has plans to expand into the UK and US in the first quarter of 2015, followed by other markets such as Hong Kong at a later date, the statement said.