Dubai's developers are now starting to use completion timelines as a unique selling point for off-plan projects, Gulf News reported.
“Based on feedback we have had over the last three months, there’s a lot of demand build-up for ready properties, especially mid-tier ones,” said Juwaad Beg, CEO of Al Madinah Al Raeda Real Estate, a developer. “They are selling faster by attracting cash buyers and at the expense of pricier off-plan developments. This is where the action is, and it will get more so with the steady increase in resident visas being issued in Dubai.”
Beg’s company is set to launch a project at Dubai Sports City, which will create another 750 units. More importantly, completion is scheduled for 24 months from the start of construction - serving as a hook to attract potential buyers.