Whatsapp pitches all the rage in real estate sales

26.05.2015
A number of property brokerage firms in the UAE are using WhatsApp to send information on new project launches and offers, with some even updating clients on rental properties.
“A new launch next week, affordable prices, 10 per cent down payment, 60 per cent payment post-handover. Call us to book your apartment.” Cold calling is still prevalent in Dubai, but now, buyers can also expect a WhatsApp sales pitch, according to Emirates 24/7. A number of property brokerage firms in the UAE are using WhatsApp to send information on new project launches and offers, with some even updating clients on rental properties. It has been reported that today there are over 800 million who use Facebook-acquired messenger application on a monthly basis with an additional one million that sign up for the app on a daily basis, making it one of the “hottest business markets available today.” “One of the best ways today is to market the project through WhatsApp. You know that the message is delivered and there is a likelihood of the recipient at least checking the message,” states KS, a real estate agent, on conditions of anonymity. “There are companies that provide such services… we use them as they have mobile numbers not just for the UAE but globally. But we do ensure that we don’t overdo it and so the messages are sent only once or twice in a month,” he asserts. Earlier, it was reported that real estate brokers are not allowed to make either telemarketing phone calls or send telemarketing messages to property owners who have not registered their properties for sale or rent in the real estate offices using the official templates.

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Lease process (Rent out)

1 hour

Contract of the lessee and agency.

Required documents:

  • copy of the passport
  • copy of the certificate of ownership

1 day

Ad placement:

  • 20 real estate portals;
  • client base of the agency;
  • profile exhibitions, etc.

Up to 2 days

Signing of the lease agreement

Expenses of the seller:

None

Additional services:

Property management

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Real estate search.

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Signing of the lease agreement

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Additional services:

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Contract of the tenant and agency.

~ 2 weeks secondary

~ 3 weeks new building

Property Selection

Selection of optimal options

1 Week

Registration of the contract of purchase / sale

Customer charges:

  • 2% from purchase at transaction
  • 4% - registration of the transaction at registration

Additional services:

Property management

Sales Process

1 hour

Contract of the lessee and agency.

Required documents:

  • copy of the passport
  • copy of the certificate of ownership

1 day

Ad placement:

  • 20 real estate portals;
  • client base of the agency;
  • profile exhibitions, etc.

Up to 2 days

Signing of the lease agreement

Expenses of the seller:

None

Additional services:

None

the management process

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Contract of the owner and agency

1 year

Rendering of management services

1 day

Reporting

Expenses of the owner:

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From 3 days

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1 Week

Registration of the contract of purchase / sale

Expenses of the investor:

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  • 0% when investing in a new building
  • 4% - registration

Additional services:

Property management